The founder-led agency model, explained
Obsidian Lab exists because most agencies put their best people in the pitch and their juniors on your account.
You deal direct with the person doing the work
No account managers relaying messages. No handoffs. The strategist who audits your business is the one building your campaigns and answering your calls.
Ryan Deakin, Founder
Hands-on across Google Ads, Meta Ads and SEO for Australian service businesses: solar, trades, home services and B2B. Backed by a tight delivery team, never outsourced strategy.
Small client list, deliberately
A boutique roster means every account gets founder attention. We'd rather do fewer things properly than run a churn factory.
Measured in revenue
Impressions and likes don't pay wages. Every engagement is built around tracked enquiries, booked jobs and return on spend.
See if we're the right fit. Start with the audit.
No catch. No obligation. A straight assessment of your ads, SEO and website, from the person who'd be doing the work.