Diagnose
Search & AI Diagnostic
One-off
- One defined acquisition problem
- Search, competitor and website evidence
- Prioritised actions
No implementation included
Review the diagnosticB2B Search • AEO • Website Modernisation
Own the search.
Earn the shortlist.enquiry.meeting.pipeline.
Industry-specific SEO, AI search visibility and conversion websites for businesses selling to businesses.
Defined work • Commercial measurement • No ranking promises
Obsidian Lab AustraliaStrategy · Search · Content · Conversion · Revenue
One connected strategy.
Four commercial levers.
Built around how your market searches, decides and buys.
We combine market intelligence, search, content and conversion into a single, expert-led strategy, and deliver the work that turns opportunity into revenue.
01 Market intelligence
Where the strongest commercial opportunities exist
We examine how buyers search, how competitors capture demand and where the market leaves commercially valuable gaps.
Search themeRelative demandBuyer intentCompetitive difficultyOpportunity priority
IT support services
Medium
Managed IT provider
High
Cyber security servicesHigh commercial intent with weaker competitor coverage
Highest
Cloud migration
High
Microsoft 365 support
High
Illustrative scenario. Actual findings and forecasts depend on market, website, competition, budget and available data.
Illustrative client scenario
What we found
- Demand is concentrated around service-specific searches.
- Competitors rank through stronger service and location coverage.
- Several lower-volume terms show stronger buying intent.
What we would change
- Prioritise topics by commercial value, not volume alone.
- Build industry and service-specific search architecture.
- Map high-intent searches to dedicated conversion pages.
Commercial impact
- Better allocation of SEO and paid-search investment.
- Less effort spent chasing informational traffic.
- A clearer route from market demand to pipeline opportunities.
02 Search visibility
Where qualified demand is moving
We analyse visibility across Google, Bing and AI-generated answers, then build the pages and authority signals required to compete.
High-intent search visibilityGeneral search visibility
Illustrative scenario. Actual findings and forecasts depend on market, website, competition, budget and available data.
Illustrative client scenario
What we found
- High-intent services have demand but limited visibility.
- Competitors own important service and comparison searches.
- Existing content lacks sufficient answer-ready structure.
What we would change
- Repair technical SEO and indexing barriers.
- Build service, industry and location pages around buyer intent.
- Strengthen structured data, entities and authoritative citations.
- Optimise for Google, Bing, AI Overviews and answer engines.
Commercial impact
- Visibility for searches connected to active buying decisions.
- Stronger eligibility for organic and AI-generated results.
- More qualified entry points into the website.
03 Website conversion
Where qualified interest becomes an enquiry
We examine whether the website makes the next decision clear, credible and easy for the right buyer.
- 1High-intent search
- 2Service landing page
- 3Trust and decision evidence
- 4Qualified enquiry
- 1Clear industry-specific proposition
- 2Evidence positioned near the decision
- 3One primary conversion action
- 4Reduced form and navigation friction
Current journey
- Generic homepage
- Services list
- Contact page
- Long form
Recommended journey
- Intent-matched landing page
- Proof beside the decision
- One primary action
- Short, qualifying form
Illustrative scenario. Actual findings and forecasts depend on market, website, competition, budget and available data.
Illustrative client scenario
What we found
- Valuable traffic reaches pages with unclear next steps.
- Generalised messaging weakens industry relevance.
- Proof, differentiation and conversion actions appear too late.
What we would change
- Align each landing page with its search intent.
- Introduce industry-specific propositions and evidence.
- Simplify the conversion path and strengthen CTA hierarchy.
- Use behavioural data to prioritise page improvements.
Commercial impact
- A clearer path from interest to conversation.
- Better qualification before a prospect contacts the business.
- Less search investment lost through website friction.
04 Revenue attribution
Which activity contributes to qualified pipeline
We connect search, website behaviour and CRM outcomes so marketing decisions are based on commercial evidence.
- Enquiries captured
- Forms and calls tracked to source
- Qualified enquiries
- Fit confirmed against agreed criteria
- Opportunities created
- Linked to CRM lifecycle stages
- Revenue status available
- Reported once CRM outcomes are connected
Illustrative scenario. Actual findings and forecasts depend on market, website, competition, budget and available data.
Illustrative client scenario
What we found
- Traffic and lead counts do not explain lead quality.
- Important conversion events are inconsistently tracked.
- Marketing sources are not reliably connected to CRM outcomes.
What we would change
- Repair GA4, GTM and conversion-event architecture.
- Connect landing pages, forms and calls to acquisition sources.
- Align CRM lifecycle stages with marketing measurement.
- Report qualified pipeline rather than traffic alone.
Commercial impact
- Clearer investment decisions across channels.
- Visibility into which searches and pages generate valuable leads.
- More defensible decisions about what to improve, stop or scale.
- Market evidenceReal demand. Real opportunity.
- Search visibilityBe found by the right buyers.
- Qualified enquiriesMore of the right conversations.
- Revenue clarityA stronger, more predictable pipeline.
into a brighter
tomorrow
Obsidian LabAustralia
Built for the way your market buys
Different markets.
Different buying journeys.
Your strategy is shaped around how buyers in your industry find, evaluate and shortlist providers. Not around a predetermined channel package.
Trust-led decisions. Specialist proof. Reputation matters.
- Expertise search
- Trust evidence
- Consultation
Longer research. Technical proof. Multiple decision-makers.
- Search demand
- Trust evidence
- Qualified enquiry
Location-led demand. Capability proof. Fast qualification.
- Project need
- Capability evidence
- Qualified enquiry
Service coverage. Operational confidence. Long-term value.
- Service requirement
- Coverage and proof
- Qualified enquiry
Obsidian Lab AustraliaStrategy drives opportunity
Proof before promises
Measure what
changed. Know
what caused it.
Every engagement starts with a documented baseline and ends with evidence your team can verify.
See how we measure the workNo vanity metrics.
Ways to work together
Start with the constraint.
Build only what earns its place.
A defined starting point, a tailored scope and clear evidence of what changed.
Obsidian Lab Australia
Search. Higher standards.
Real business impact.
Strategy
Search
Growth
Search demand, competitors, website, technical SEO, tracking and conversion review.
Website migration, technical SEO, structured data, AEO, content architecture and conversion paths.
SEO, AEO, Google and Microsoft Ads, conversion improvement and revenue attribution.
Less noise. More revenue.Obsidian Lab Australia
Indicative fees · ex GST
Clear scope. Visible starting point.
Every proposal is tailored. These figures show where defined engagements begin.
Modernise
Website Modernisation Central transformation option.
The foundation before scale.
Scoped project
- Migration and technical foundation
- SEO, structured data and AEO
- Conversion-ready page architecture
Final fee depends on scope and complexity
Scope the modernisationGrow
Connected Search Growth
+ A$1,500 launch
- SEO and AI search visibility
- Google and Microsoft Ads
- Conversion and revenue measurement
Media, software and third-party costs excluded
Build the growth planSelected work · Verified sources
CPL down 63%.
Monthly battery
enquiries up 4.3×.
Perth Solar Direct · Residential solar and battery installation · Perth WA
Perth Solar Direct · Meta Ads · Conversion system
Case study 01 / 01
From AUD $125 to
AUD $46 per lead.
| Metric | Before | After |
|---|---|---|
| Cost per lead | A$125 | A$46 |
| Cost per click | A$6.40 | A$2.31 |
| Best month | 31 leads | 134 leads |
- 301tracked battery enquiries
- A$13,850ad spend
- 14weeks
Work completed
Rebate-led offer · Dedicated landing page · Bot-resistant conversion tracking · GoHighLevel follow-up
Source data
- Meta Ads Manager
- Website events
- GoHighLevel
Straight answers
Before we start, let’s make the boundaries clear.
What we do, what we do not promise and what you should expect before investing.
No. We define the work, establish the baseline and report verified movement. Rankings, lead volume and revenue depend on market conditions, competition, budget, sales capacity and execution.
Not as an ongoing content or community-management service. Obsidian Lab focuses on search visibility, website conversion and revenue measurement. Meta Ads may be planned and managed when they support a defined commercial objective.
Yes. Migration planning can cover URL inventories, redirects, crawlability, content preservation, structured data, analytics, conversion tracking and post-launch validation. The final scope depends on the existing platform and website complexity.
Technical SEO, commercial search research, buyer-intent page architecture, content structure, internal linking, structured data, entity clarity and answer-ready content for Google, Bing and relevant AI discovery platforms.
There is no universal timeline. Paid-search data may become available sooner, while organic visibility depends on the website’s starting condition, competition, crawl and indexing activity, authority and the agreed scope of work.
Against an agreed baseline using the available evidence from GA4, Google Tag Manager, Google Search Console, advertising platforms, call tracking and CRM lifecycle data.